Editorial Photography: Running on Film with Hasselblad XPan (2026)

The Art of Editorial Photography: A Creative Journey

In the world of photography, editorial shoots offer a unique challenge: capturing a compelling narrative within the confines of a few frames. This is the story of my quest to create an editorial masterpiece using the Hasselblad XPan, a camera known for its deliberate and methodical approach, rather than speed.

Pushing Creative Boundaries

As a photographer, I wanted to test my skills and explore new avenues. The idea was to capture the essence of running, a subject often associated with speed and agility, using a camera that encourages a slower, more intentional process. It was a technical and creative experiment, pushing the boundaries of what both I and the XPan could achieve.

I chose my friend Maud, a sports model, as the perfect subject. We aimed to create images that not only showcased her talent but also told a story. This wasn't just about capturing a moment; it was about building a narrative around her passion and profession.

The Choice of Location and Equipment

The urban landscape of London's Barbican became our playground. The stark contrast between the fluidity of running and the rigid architecture created a captivating visual tension. The Hasselblad XPan, with its panoramic format, was a bold choice, forcing me to embrace the limitations of film and manual focus.

The technical setup was minimal, with a single camera, two lenses, and a limited film stock. The 45mm lens captured the context, while the 90mm lens isolated Maud, creating a striking contrast between her graceful movements and the harsh city backdrop.

Embracing Limitations and Collaboration

Working with film meant every shot had to count. I had to trust my instincts and Maud's ability to embody the story. The lack of autofocus demanded a deep collaboration, ensuring each pose and posture was precisely executed. This process, though challenging, allowed us to create a unique rhythm, a dance between the model and the photographer.

The early morning light played a crucial role, casting Maud in a spotlight while keeping the surroundings in shadow. This technique, combined with the slow pace of the camera, resulted in a series of images that exude a cinematic quality.

Learning and Reflection

In retrospect, I realized the importance of experimentation. While I captured some stunning frames, I could have explored motion blur more extensively. This project taught me that editorial photography is about crafting a narrative, not just capturing the perfect moment. It's a delicate balance between planning and improvisation.

The experience at the Barbican highlighted the value of thorough location scouting. Understanding the play of light beforehand could have further enhanced our creative process.

Ultimately, this shoot was a testament to the joy of creating with others while leaving room for spontaneity. It's a constant learning process, and that's the beauty of it. Each project offers an opportunity to grow, refine, and redefine our artistic vision.

Editorial Photography: Running on Film with Hasselblad XPan (2026)

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